![]() ![]() “The program not only simplifies the engagement with partners across the product portfolio, but also makes it easier for partners to understand how to engage with and profit from their relationship with Carbonite,” Jon Whitlock, Carbonite’s vice president of channel sales and marketing, told us in August. Last year, Carbonite revamped its partner program to bring the various channels from the providers it acquired under one umbrella, with a common partner portal, a new two-tier framework, revamped partner incentives and stronger sales, marketing and technical support. They also brought new markets and customer segments within Carbonite’s reach. Its recent acquisitions gave it product capabilities that protect the data chain from endpoints to servers, physical and virtual, with on-premises and cloud storage options. Like many of its competitors, including Datto and giants IBM and Microsoft, its acquisition strategy is designed to quickly expand its service offerings, customer base and indirect sales channel in order to maintain a competitive edge. “We did it very successfully with EVault, and we expect to do it very successfully here.”Ĭarbonite is in a race to build a robust, comprehensive business data-protection portfolio in a market that’s growing more crowded by the day. “As we leverage the much, much more efficient Carbonite cloud infrastructure and effectively migrate the Mozy infrastructure onto our infrastructure, we expect to drive tremendous profitability and that’s something we’ve done before,” Ali told the investors on the call. The EVault move is one that Ali says has paid big dividends for Carbonite and serves as a model for how the company will move forward with integrating Mozy into its platform. The company brought Seagate’s EVault cloud backup and disaster-recovery-as-a-service (DRaaS) unit – which operates primarily in the midmarket – into the fold in 2015. ![]() Last year, Boston-based Carbonite bought Datacastle’s endpoint backup product portfolio, giving it an entry point into the lucrative SMB market, and Double-Take Software to improve its high-availability technology. ![]() Mozy is just the latest in a string of acquisitions. ![]()
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